Carb conscious: Blue Apron has redesigned these recipes to reduce net carbs by at least 25%.According to the paper, it had a deal with Chef'd, the meal kit startup out of Los Angeles - but the deal ended in July.Blue Apron provides other nutritious, balanced meals that are not WW-approved but may be suitable for people who wish to lose weight or eat more nutritious foods. This isn't the first time WW has inked a deal with a meal kit provider. The WSJ noted that changing its name to WW from Weight Watchers International in September was part of its effort to become more than just a weight loss service in the mind of consumers. WW has 4 million subscribers to its services around the world and sells everything from cookbooks to cruises. The CEO wouldn’t disclose the financial terms of the deal, but said he thinks the WW deal will enable Blue Apron to be profitable in 2019. In the interview with The Wall Street Journal Dickerson said Blue Apron will pay WW when it gets subscriptions from the partnership. The Wall Street Journal noted that if the stock trades under $1 for 30 days it has six months to get above $1 or be delisted on the New York Stock Exchange under the exchange’s rules. The dip in the share price has also put more pressure on the meal kit company to prove itself with solid financial results. The stock finished the trading session Wednesday (December 26) at 78 cents a share. Ever since the company went public it has struggled with shares, trading at $10 in its debut in July of last year only to plummet. The Wall Street Journal, citing Blue Apron chief executive Brad Dickerson, reported Dickerson said the deal gives it the potential to reach millions of customers and should help it stabilize the customer count without having to spend more money on advertising and promotions. Blue Apron, the meal kit company, inked a partnership this week with WW, otherwise known as Weight Watchers International, in which it will make healthy meal kits for dieters.
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